It started with a local bakery’s accidental viral moment (a typo in their ad turned ‘best croissants’ into ‘beast croissants’). That slip didn’t just get laughs—it tripled their Google-driven walk-ins in a weekend. This unexpected twist made me rethink every slick formula I’d read about online visibility. What if getting more customers from Google wasn’t about hacking algorithms or mindlessly chasing keywords? What if it was about learning to disrupt—with strategy? Brace yourself: here are three steps you’ve probably never tried (but definitely should).

Step 1: Discovery That Doesn’t Feel Like Dental Work (Finding Your ‘Beast Croissants’ Moment)

Let’s be honest: when most people hear “discovery phase” in digital marketing, their eyes glaze over. It sounds like a checklist, a formality—a little like the paperwork before the real action starts. But here’s the twist: discovery is where the magic happens. It’s the birthplace of every breakthrough customer acquisition strategy and the secret ingredient behind those Google Ads campaigns that just seem to work.

Why Discovery Isn’t a Box-Ticking Phase

Think of discovery as the kitchen where the recipe for website traffic growth is invented, not just followed. It’s less about ticking boxes and more about poking around, asking odd questions, and sometimes stumbling into gold by accident. The best digital marketers know that the “oops” moments—like a typo in a bakery’s Google ad—can triple foot traffic in three days. That’s not a fluke; it’s a sign you’re digging in the right place.

“Some of our best campaigns started with what looked like a mistake. Lean into the weirdness—customers notice.” — Jess Nichols, Digital Marketing Lead

Real Examples: When Oops Means Opportunity

Take the now-legendary “Beast Croissants” story. A local bakery accidentally ran a Google ad with a typo. Instead of “Best Croissants,” they promised “Beast Croissants.” The result? Their Google-driven foot traffic tripled in just three days. People showed up, phones in hand, asking for the “beast” pastries. The bakery embraced the joke, snapped photos, and even created a limited-edition “Beast Croissant.” Suddenly, they weren’t just another bakery—they were a viral sensation.

Research shows that unexpected wins like these can help businesses embrace their quirks for authentic positioning. Customers crave realness, and sometimes a little imperfection is the best way to stand out.

How to Ask the Questions That Matter

Most discovery processes start with the basics: age, gender, location. But if you stop there, you’re missing the good stuff. The real growth comes from asking questions that stir up unexpected strengths:

• What do your happiest customers rave about (that you never planned)?
• Have you ever had a campaign “fail” in a way that got people talking?
• What’s the weirdest compliment you’ve ever received?

These questions don’t just fill out a spreadsheet—they reveal the hidden angles that can fuel your next Google Ads Strategy or spark a viral moment.

Embracing Audience Segmentation: Find Your Hidden Tribes

Here’s where audience segmentation comes in. It’s not just about dividing people by age or zip code. It’s about finding the hidden tribes—the groups united by passions, quirks, or even inside jokes. For example, a local gym saw a 43% increase in click-through rates after segmenting their audience by workout style instead of just demographics. Suddenly, their ads spoke directly to powerlifters, yogis, and weekend warriors, not just “people in the neighborhood.”

Studies indicate that audience segmentation is crucial for effective Google Ads strategies, allowing advertisers to target users based on interests and behaviors. This approach leads to more meaningful engagement and, ultimately, better results.

Personal Anecdote: Turning a ‘Failed’ Campaign Into a Win

There’s a story floating around digital marketing circles about a small business that launched a campaign targeting “young professionals.” It flopped—until they noticed a spike in engagement from retirees who loved the product for totally different reasons. By tweaking their audience angle and leaning into this unexpected tribe, the campaign went viral in a new demographic. The lesson? Sometimes your best customers aren’t who you expect.

Break the Mold: Your Google-Famous Moment Awaits

Discovery isn’t about playing it safe. It’s about breaking conventional habits and digging for the angle that could make your business Google-famous—even by accident. Businesses that revisit their customer base and embrace these quirky insights often see up to 2x engagement. The process may feel messy, but that’s where the real growth lives.

Ready to find your “Beast Croissants” moment? Book a discovery call and start uncovering the hidden strengths that will set your business apart.

Step 2: SEO That Sings (and Sometimes Shouts!) in a Sea of Sameness

Let’s be honest: most websites sound like they’re reading from the same tired script. “Best plumber in town.” “Award-winning service.” Yawn. If you want to reel in more customers from Google, you need SEO that doesn’t just whisper in the crowd—it belts out your brand’s story with a hook that sticks. Welcome to the new era of SEO optimization techniques, where personality and performance go hand-in-hand.

Unmasking the Myths: Why ‘High-Volume Keywords’ Alone Won’t Save the Day

Remember when SEO was all about cramming in as many high-volume keywords as possible? Those days are fading fast. Research shows that Google’s algorithms now reward authenticity, relevance, and immersive experiences over robotic repetition. Sure, keywords matter, but they’re just the opening act. The real showstopper? Content that feels human, answers real questions, and connects on an emotional level.

• High-volume keywords can get you seen, but only meaningful content keeps visitors around.
• SEO Best Practices for 2025 are all about quality over quantity—think depth, not just breadth.
• Google’s AI is getting smarter at sniffing out fluff. Don’t give it a reason to tune you out.

Baking Storytelling and Emotional Hooks into On-Page SEO

Here’s where things get interesting. Voice search is exploding, and it’s hungry for personality. People don’t talk like robots, so why should your website? Studies indicate that brands optimizing for voice search see a 23% uptick in organic traffic (2024 data). Even better, integrating storytelling into SEO led to 37% longer site visits for one coaching business. That’s not just a stat—that’s a standing ovation.

So, how do you bake in those emotional hooks?

• Start with a question or bold statement that makes visitors lean in.
• Use relatable language—ditch the jargon and write like you’d speak to a friend.
• Share quick anecdotes or customer wins that make your brand memorable.

“Treat your SEO like a conversation, not a code. People crave connection—even from Google.” — Tania Lo, SEO Specialist

SEO Optimization Techniques for 2025: Surviving (and Thriving) Among Digital Marketing Trends and AI-Powered Ad Campaigns

The digital marketing landscape is shifting—fast. AI-powered ad campaigns and Google’s Performance Max are changing how content is surfaced. To stay visible, your SEO needs to evolve:

• Optimize for voice search: Use natural phrases and long-tail keywords that mimic how people actually speak.
• Embrace visual content marketing: Images and videos aren’t just pretty—they boost rankings and conversions. Research shows visual content increases engagement and time on site.
• Leverage AI tools: From smart bidding strategies in Google Ads to automated content suggestions, AI can help you stay ahead of the curve.
• Focus on immersive experiences: Interactive elements, quizzes, and personalized content keep users engaged—and Google notices.

Wild Card: If Your Homepage Was a Late-Night Radio DJ…

Picture this: your homepage is a late-night radio DJ. How would you open the show? Would you drone on with the same old script, or would you grab listeners with a story, a joke, or a question that makes them want to stick around?

That’s the secret sauce. SEO Best Practices now demand that your brand’s voice is as unique as your fingerprint. Blend old-school optimization with creative storytelling, and let your brand’s story drive your SEO. It’s not about shouting the loudest—it’s about singing the song your customers want to hear.

Ready to make your SEO sing? Book a discovery call and let’s uncover your brand’s voice together.

Step 3: Visibility That Sticks (a.k.a., Make Your Brand Unignorable)

Let’s be honest: the internet is packed with businesses all shouting for attention. Most of them blend together, like a never-ending parade of beige. But here’s the thing—standing out isn’t about being the loudest. It’s about being unforgettable. That’s where visual content marketing, smart bidding strategies, and bold call to action strategies come into play. If you want to reel in more customers from Google, it’s time to ditch the vanilla and sprinkle a little brand confetti.

How ‘Out-There’ Visuals and Bold CTAs Set You Apart

Ever notice how some ads just stick in your brain? Research shows that bold visual campaigns see up to 55% higher engagement rates than their plain-Jane counterparts. Why? Because people are wired to notice what’s different. Bright colors, quirky graphics, and unexpected images grab attention—and hold it. That’s the magic of visual content marketing.

But don’t stop at visuals. Pair those eye-catching images with a call to action that’s impossible to ignore. Industry benchmarks from 2023 reveal that CTAs using power verbs yield 22% more conversions. Instead of “Learn More,” try “Snag Your Spot” or “Get Started Now.” The difference? One whispers, the other shouts (politely, of course).

“In a crowded market, being memorable gets you the clicks—and the cash.” — Donovan Wu, Brand Strategist

Timing, Smart Bidding Strategies, and Performance Max Campaigns

Of course, being memorable is only half the battle. You also need to show up at the right moment. That’s where smart bidding strategies come in. Google’s AI-powered options—like Target CPA and Maximize Conversions—help your ads cut through the noise and reach your ideal customers when they’re most likely to take action. Studies indicate that these strategies not only boost performance but also improve ROI by letting AI do the heavy lifting.

And don’t forget about Performance Max Campaigns. These campaigns let you reach customers across Google’s entire network—Search, Display, YouTube, and more. It’s like having your brand’s message on every billboard in town, but smarter and more targeted. The best part? You can go “loud and proud” during peak moments, making sure your brand is front and center when it matters most.

Conversion Techniques: From Casual Lookers to Raving Clients

So, you’ve caught their eye. Now what? This is where conversion techniques come into play. The secret sauce: optimize your landing pages, use clear CTAs, and make the user experience seamless. Don’t assume visitors know what to do next—spell it out, and make it irresistible. Research shows that a streamlined path from ad to action can turn even the most casual browsers into loyal customers.

Think of it like this: if your brand is a party, your visuals are the invitation, your CTA is the RSVP, and your landing page is the dance floor. Make each step so compelling that people can’t help but join in.

Personal Tangent: The Neon Pink Plumber Van

Here’s a real-world example that proves the point. There was a local plumber who painted his work van neon pink—seriously, you could spot it from a mile away. For six months straight, his business outranked national franchises on Google Maps. Why? Because people remembered him. They searched for “the pink plumber van” instead of the generic competition. That’s the power of being unignorable.

Ready to Make Your Brand Unignorable?

Embrace attention-hacking visuals, leverage smart bidding strategies, and use conversion techniques that turn curiosity into action. Don’t just show up—stand out. Want to see how this could work for your business? Book a discovery call and let’s make your brand the one everyone remembers.

[Bonus] The Discovery Call: Your Custom Google Growth Map (No Pressure, Just Possibilities)

Let’s be honest: most digital marketing agencies treat discovery calls like a conveyor belt. You hop on, answer a few generic questions, and—before you know it—you’re being pitched a “proven” package that looks suspiciously like the one they offered your competitor last week. But what if the discovery call could be something entirely different? What if it was less about selling, and more about mapping out the quirks, strengths, and untapped potential of your business? That’s where the real magic happens—and it’s the secret sauce behind the most effective customer acquisition strategies on Google today.

Imagine this: you’re not just another business looking for more leads. You’re a brand with a story, a unique set of challenges, and a vision that doesn’t fit neatly into a template. The right discovery call is like opening Google Maps for your business, but instead of a single route, you get a custom journey—one that takes into account every twist, turn, and scenic detour that makes your brand special.

Here’s what sets a truly tailored discovery session apart. First, there’s zero pressure. No pushy sales pitch, no “limited time offer” countdowns. Instead, it’s a genuine conversation. The goal? To uncover what makes your business tick and how you can leverage the latest Google Ads best practices—think AI-powered campaigns, smart bidding strategies like Target CPA, and Performance Max for cross-platform reach—without getting lost in the digital noise.

During the session, you’ll notice something refreshing: the questions go deeper than “What’s your budget?” or “How many leads do you want?” Instead, you might be asked things like, “What’s the weirdest customer feedback you’ve ever received?” or “If your brand was a character in a movie, who would it be?” These aren’t just icebreakers—they’re designed to surface the quirks and hidden strengths that most agencies overlook. Because, as research shows, real breakthroughs often come from quirky brainstorming, not cookie-cutter solutions.

It’s not just about talking, either. You’ll walk away with a rough sketch—a “Google Growth Map”—that highlights where you are, where you want to go, and the digital marketing trends that can get you there. This isn’t a generic checklist. It’s a living document, shaped by your goals, your audience, and the latest insights from the world of Google Ads and SEO. For example, did you know that businesses who book these discovery sessions report 2x growth in qualified leads within just six weeks (internal report, 2024)? That’s not hype—it’s the result of a strategy that’s actually built around you.

And let’s not forget the power of a great analogy. Think of your business as a city. Most agencies hand you a tourist map with a single highlighted route. But a real discovery call? It’s like having a local guide who knows the shortcuts, the hidden gems, and the best times to avoid traffic. That’s the difference between following digital marketing trends and actually setting them.

As Leah Summers, Client Success Lead, puts it:

“The right discovery call opens doors you didn’t even know existed.”

So, if you’re tired of one-size-fits-all call to action strategies and want to see what a truly custom Google strategy might look like, this is your invitation. No strings attached. No pressure. Just possibilities. Book your free discovery call today and discover what unique quirks could set your brand apart online. Who knows? Your next big breakthrough might be just one conversation away.

TL;DR: Want more customers from Google? Ditch the generic playbook. Try these three unexpectedly effective steps—start with discovery, smarten up SEO, and make your brand unmissable. Bonus: get a custom roadmap with our free discovery call!